IL RITORNO DI UN MITO

PENNA BIRO BALLOGRAF

INSIEME ALLA PARKER JOTTER LA BALLOGRAF HA SEGNATO
UN' EPOCA UN MITO INTRAMONTABILE PER I CINQUANTENNI
E NON SOLO
 

 CENNI STORICI

AZIENDA NATA NEL 1945 A GOTEBORG, NEL 1956

PRODUCE LA PENNA CON REFIL INTERCAMBIABILE

(PARKER JOTTER 1954) BEN PRESTO SI AFFERMA NEI PAESI NORDICI E IN TUTTA EUROPA.

ACQUISTATA NEL 1959 DA BIC NEGLI ANNI 60 ARRIVO' AL CULMINE DELLA NOTORIETA', SPOPOLANDO TRA I GIOVANI E NON SOLO.

QUASI SPARITA DAL MERCATO NEGLI ANNI NOVANTA,

 NEL 2004 SVOLTA DECISIVA CON LA VENDITA DA PARTE DI BIC A JAN JOHANSSON (50%) E TOMMY KVIST (50%).

LA NUOVA PROPRIETA' HA RIDATO A QUESTA PENNA LINFA E VITALITA', COMMERCIALIZZATA IN ITALIA DALLA DITTA "SANTARA" STA RIACQUISTANDO FETTE IMPORTANTI DI MERCATO, UN PO' FACENDO BRECCIA NEI CUORI DEI CINQUANTENNI, UN PO' CONQUISTANDO LE NUOVE GENERAZIONI, CON QUEL FASCINO E QUELLA SEMPLICITA' CHE NE DECRETO IL SUCCESSO 40 ANNI FA'.

A myth is back !! 

The ball pen BALLOGRAF 

A pen that cannot miss in your collection.

This is not just because of its intrinsic value, but for its historical and emotional value.

 A pen which made more than one generation write

Along with the Parker Jotter the BALLOGRAF is a sign of an epoch and a timeless myth

for the generation of  fifty-year-old men and not only.

This is the original brand new pen.

Nowadays it is more or less impossible to find an original BALLOGRAF, but

we now are able to provide you with the entire range of products currently in production with all the

original spare parts.

The company was founded in 1945 in Goteborg, Sweden.

Starting from 1956 they have been producing the pen with the interchangeable refill.

Very quickly it made itself known in all north Europe and then in all the Europe.

The company was then acquired by BIC in the 1959, and it became famous in the '60' especially among young people.

In the '90 the pen in practice disappeared from the market.

But in 2004 BIC sold the company to Jan Johansson (50%) and Tommy Kvist (50%) who gave a boost and new vitality to this pen.

Marketed in Italy by "Santara" this pen it is more and more acquiring new market shares having success with both old and new generations,

with the simplicity that made its success more than 40 years ago